Data protection

Introduction and overview
Area of application
Legal basis
Contact details of the person responsible
Storage duration
Rights under the General Data Protection Regulation
Data transfer to third countries
Security of data processing
Cookies
Webhosting introduction
Website modular systems Introduction
Web Analytics Introduction
Social media introduction
Online Marketing Introduction
Partner programs introduction
Cookie Consent Management Platform Introduction
Security & Anti-Spam
Audio & Video Introduction
Web design introduction
Online map services Introduction
Content search providers Introduction

Introduction and overview

We have prepared this privacy policy (version 07.04.2023-312466744) in order to inform you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data we process about you.

Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. As far as it is conducive to transparency, technical Terms explained in a reader-friendly waylinks to further information and Graphics for use. We use it to inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if we provide explanations that are as concise, unclear and legally technical as possible, as is often standard on the Internet when it comes to data protection. I hope you find the following explanations interesting and informative and perhaps there is one or two pieces of information that you did not yet know.
If you still have questions, we would like to ask you to contact the responsible body named below or in the legal notice, follow the links provided and view further information on third-party websites. Our contact details can of course also be found in the legal notice.

Area of application

This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes

all online presences (websites, online stores) that we operate
Social media presence and e-mail communication
Mobile apps for smartphones and other devices

In short: The privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.

Legal basis

In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal basis of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course access this EU General Data Protection Regulation online on EUR-Lex, the access point to EU law, at https://eur-lex.europa.eu/legal-content/DE/ALL/?uri=celex%3A32016R0679 read more.

We only process your data if at least one of the following conditions applies:

Consent (Article 6(1)(a) GDPR): You have given us your consent to process data for a specific purpose. An example would be the storage of the data you entered in a contact form.
Contract (Article 6(1)(b) GDPR): In order to fulfill a contract or pre-contractual obligations with you, we process your data. For example, if we conclude a purchase contract with you, we need personal information in advance.
Legal obligation (Article 6(1)(c) GDPR): If we are subject to a legal obligation, we process your data. For example, we are legally obliged to keep invoices for accounting purposes. These usually contain personal data.
Legitimate interests (Article 6(1)(f) GDPR): In the case of legitimate interests that do not restrict your fundamental rights, we reserve the right to process personal data. For example, we need to process certain data in order to operate our website securely and efficiently. This processing is therefore a legitimate interest.

Other conditions such as recording in the public interest, the exercise of official authority and the protection of vital interests do not generally apply to us. If such a legal basis is relevant, it will be indicated at the appropriate point.

In addition to the EU regulation, national laws also apply:

In Austria this is the Federal Act on the Protection of Individuals with regard to the Processing of Personal Data (Data Protection Act), in short DSG.
In Germany this applies Federal Data Protection Act, short BDSG.

If other regional or national laws apply, we will inform you of this in the following sections.

Contact details of the person responsible

If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:
Dennis Wieschollek
Bölkum 36
53809 Ruppichteroth
Germany

E-Mail: travel@mexxplore.com

Phone: 015157354037

Imprint: https://thailand-entdecken.info/impressum/

Storage duration

It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.

If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.

We will inform you below about the specific duration of the respective data processing if we have further information on this.

Rights under the General Data Protection Regulation

In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:

According to Article 15 GDPR, you have a right to information as to whether we process your data. If this is the case, you have the right to receive a copy of the data and the following information:
- the purpose for which we carry out the processing;
- the categories, i.e. the types of data that are processed;
- who receives this data and, if the data is transferred to third countries, how security can be guaranteed;
- how long the data will be stored;
- the existence of the right to rectification, erasure or restriction of processing and the right to object to processing;
- that you can lodge a complaint with a supervisory authority (links to these authorities can be found below);
- the origin of the data if we have not collected it from you;
- whether profiling is carried out, i.e. whether data is automatically analyzed in order to create a personal profile of you.
According to Article 16 GDPR, you have a right to rectification of data, which means that we must correct data if you find errors.
According to Article 17 GDPR, you have the right to erasure ("right to be forgotten"), which specifically means that you may request the erasure of your data.
According to Article 18 GDPR, you have the right to restriction of processing, which means that we may only store the data but not use it any further.
According to Article 20 GDPR, you have the right to data portability, which means that we will provide you with your data in a commonly used format upon request.
According to Article 21 GDPR, you have the right to object, which will result in a change in the processing after enforcement.
- If the processing of your data is based on Article 6(1)(e) (public interest, exercise of official authority) or Article 6(1)(f) (legitimate interest), you can object to the processing. We will then check as quickly as possible whether we can legally comply with this objection.
- If data is used for direct marketing purposes, you can object to this type of data processing at any time. We may then no longer use your data for direct marketing.
- If data is used for profiling purposes, you can object to this type of data processing at any time. We may then no longer use your data for profiling.
Under Article 22 GDPR, you may have the right not to be subject to a decision based solely on automated processing (e.g. profiling).
According to Article 77 GDPR, you have the right to lodge a complaint. This means that you can lodge a complaint with the data protection authority at any time if you believe that the processing of personal data violates the GDPR.

In short: You have rights - do not hesitate to contact the responsible body listed above!

If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website you can find at https://www.dsb.gv.at/ find. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI) contact. The following local data protection authority is responsible for our company:

North Rhine-Westphalia Data Protection Authority

State Commissioner for Data Protection: Bettina Gayk
Address: Kavalleriestraße 2-4, 40213 Düsseldorf
Telephone no: 02 11/384 24-0
E-mail address: poststelle@ldi.nrw.de
Website:
https://www.ldi.nrw.de/

Data transfer to third countries

We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contract and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason for us to process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.

We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, data collected may be linked to data from other services of the same provider if you have a corresponding user account. Where possible, we try to use server locations within the EU if this is offered.

We will inform you in more detail about data transfer to third countries, if applicable, in the appropriate sections of this privacy policy.

Security of data processing

In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.

Art. 25 GDPR speaks here of "data protection by design and by default" and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and appropriate measures should be taken. If necessary, we will discuss specific measures below.

TLS encryption with https

TLS, encryption and https sound very technical - and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - nobody can "listen in".

We have thus introduced an additional layer of security and fulfill data protection through technology design (Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission protection by the small lock symbol at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.

Cookies

Cookies summary

👥 Data subjects: Visitors to the website
🤝 Purpose: depending on the respective cookie. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What are cookies?

Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.

The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.

Cookie data can look like this, for example:

Name: _ga
Value: GA1.2.1326744211.152312466744-9
Intended use: Differentiation of website visitors
Expiration date: after 2 years

A browser should be able to support these minimum sizes:

At least 4096 bytes per cookie
At least 50 cookies per domain
At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.

A distinction can be made between 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic website functions. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies ensure that the shopping cart is not deleted even if the user closes their browser window.

Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeted cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.

When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Purpose of processing via cookies

The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.

What data is processed?

Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.

Storage duration of cookies

The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.

You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.

Right to object - how can I delete cookies?

You decide how and whether you want to use cookies. Regardless of which service or website the cookies originate from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, activate and manage cookies in Chrome

Safari: Managing cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Deleting and managing cookies

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can then decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "deactivate cookies Chrome" in the case of a Chrome browser.

Legal basis

The so-called "cookie guidelines" have been in place since 2009. This stipulates that the storage of cookies is a Consent (Article 6(1)(a) GDPR) from you. However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive was implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).

For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.

If cookies that are not absolutely necessary are used, this will only take place with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In the following sections, you will be informed in more detail about the use of cookies if the software used uses cookies.

Webhosting introduction

Web hosting summary

👥 Data subjects: Visitors to the website
🤝 Purpose: professional hosting of the website and securing its operation
📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or from the web hosting provider used.
📅 Storage period: depends on the respective provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is web hosting?

When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.

If you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.

To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it will get even better!

When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a certain period of time in order to ensure proper operation.

A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.

Why do we process personal data?

The purposes of data processing are:

Professional website hosting and operational security
to maintain operational and IT security
Anonymous evaluation of access behavior to improve our offer and, if necessary, for criminal prosecution or prosecution of claims

What data is processed?

Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as

the complete Internet address (URL) of the website accessed
Browser and browser version (e.g. Chrome 87)
the operating system used (e.g. Windows 10)
the address (URL) of the previously visited page (referrer URL) (e.g. https://www.beispielquellsite.de/vondabinichgekommen/)
the host name and IP address of the device from which access is made (e.g. COMPUTERNAME and 194.23.43.121)
Date and time
in files, the so-called web server log files

How long is data stored?

As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility of this data being viewed by the authorities in the event of unlawful conduct.

In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!

Legal basis

The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims from this if necessary.

As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.

Website modular systems Introduction

Website builder systems Privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as technical usage information such as browser activity, clickstream activity, session heatmaps as well as contact details, IP address or your geographical location. You can find more details on this below in this privacy policy and in the providers' privacy policies.
📅 Storage duration: depends on the provider
⚖️ Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 lit. a GDPR (consent)

What are website builder systems?

We use a modular website system for our website. Modular systems are special forms of a content management system (CMS). With a modular system, website operators can create a website very easily and without programming knowledge. In many cases, web hosters also offer modular systems. By using a modular system, your personal data can also be collected, stored and processed. In this data protection text, we provide you with general information about data processing by modular systems. You can find more detailed information in the provider's data protection declarations.

Why do we use website builder systems for our website?

The biggest advantage of a modular system is its ease of use. We want to offer you a clear, simple and well-organized website that we can easily operate and maintain ourselves - without external support. A modular system now offers many helpful functions that we can use even without programming knowledge. This allows us to design our web presence according to our wishes and offer you an informative and enjoyable time on our website.

What data is stored by a modular system?

Exactly which data is stored depends, of course, on the website builder system used. Each provider processes and collects different data from the website visitor. As a rule, however, technical usage information such as operating system, browser, screen resolution, language and keyboard settings, hosting provider and the date of your website visit are collected. Tracking data (e.g. browser activity, clickstream activity, session heatmaps, etc.) may also be processed. Personal data may also be collected and stored. This usually involves contact data such as email address, telephone number (if you have provided this), IP address and geographical location data. You can find out exactly what data is stored in the provider's privacy policy.

How long and where is the data stored?

We will inform you about the duration of data processing below in connection with the website building block system used, if we have further information on this. You can find detailed information about this in the provider's privacy policy. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. The provider may store your data according to its own specifications, over which we have no influence.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the website builder system used at any time. Contact details can be found either in our privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways. Please note, however, that not all functions may then work as usual.

Legal basis

We have a legitimate interest in using a website building block system to optimize our online service and to present it to you in an efficient and user-friendly manner. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the modular system if you have given your consent.

Insofar as the processing of data is not absolutely necessary for the operation of the website, the data will only be processed on the basis of your consent. This applies in particular to tracking activities. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.

In this privacy policy, we have provided you with the most important general information about data processing. If you would like more detailed information in this regard, you will find further information - if available - in the following section or in the provider's privacy policy.

Wordpress.com privacy policy

We use WordPress.com, a website construction kit system, for our website. The service provider is the American company Automattic Inc, 60 29th Street #343, San Francisco, CA 94110, USA.

WordPress also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

WordPress uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, WordPress undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions (Data Processing Agreements), which correspond to the standard contractual clauses, can be found at https://wordpress.com/support/data-processing-agreements/.

You can find out more about the data processed through the use of WordPress.com in the privacy policy on https://automattic.com/de/privacy/.

Web Analytics Introduction

Web Analytics privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this in the web analytics tool used.
📅 Storage duration: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web analytics?

We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as well as for other analytics procedures, user profiles can also be created and the data stored in cookies.

Why do we use web analytics?

With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting services on the one hand and make sure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and for us. For example, we can see the average age of our visitors, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.

What data is processed?

Exactly which data is stored depends, of course, on the analysis tools used. However, the content you view on our website, the buttons or links you click on, when you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website or the computer system you use are generally stored. If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.

Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All this data, if collected, is stored in pseudonymized form. This means that you cannot be identified as a person.

The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.

How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may also be exceeded.

Right of objection

Legal basis

The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Since web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Information on special web analytics tools, if available, can be found in the following sections.

Google Analytics privacy policy

Google Analytics privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this further down in this privacy policy.
📅 Storage duration: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Analytics?

We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and our service to your wishes. In the following, we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.

Google Analytics is a tracking tool that is used to analyze traffic on our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

Target group reports: We use target group reports to get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports provide us with helpful information on how we can get more people interested in our service.
Behavior reports: Here we learn how you interact with our website. We can track which route you take on our site and which links you click on.
Conversion reports: Conversion is a process in which you perform a desired action as a result of a marketing message. For example, when you go from being just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically analyzed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.

In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.

Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorize this. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value: 2.1326744211.152312466744-5
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to differentiate between website visitors.
Expiration date: after 2 years

Name: _gid
Value: 2.1687193234.152312466744-1
Intended use: The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Intended use: Used to lower the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ .
Expiration date: after 1 minute

Name: AMP_TOKEN
Value: not specified
Intended use: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value: 1564498958.1564498958.1564498958.1
Intended use: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years

Name: __utmt
Value: 1
Intended use: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value: 3.10.1564498958
Intended use: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value: 167421564
Intended use: This cookie is used to set new sessions for returning visitors. It is a session cookie and is only stored until you close the browser.
Expiration date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Intended use: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertisement.
Expiration date: after 6 months

Name: __utmv
Value: not specified
Intended use: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiration date: after 2 years

Note: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time.

Here we show you an overview of the most important data that is collected with Google Analytics:

Heatmaps: Google creates so-called heat maps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "traveling" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving it. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate (Bounce rate:) A bounce is when you only view one page on our website and then leave our website again.

Account creation: When you create an account on our website or place an order, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.

Technical information: The technical information includes your browser type, your internet provider or your screen resolution.

Source of origin: Google Analytics and we are of course also interested in which website or which advertisement brought you to our site.

Other data includes contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. This list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.

How long and where is the data stored?

Google has servers all over the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Your data is distributed on different physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of selecting a retention period of 2 months or 14 months.

For Universal Analytics properties, Google Analytics has a standard retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option of choosing the retention period for user data ourselves. There are five options available to us for this:

Deletion after 14 months
Deletion after 26 months
Deletion after 38 months
Deletion after 50 months
No automatic deletion

In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period is reset each time you visit our website again within the specified period.

Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to obtain information about your data and to update, delete or restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de and install it. Please note that this add-on only deactivates data collection by Google Analytics.

If you want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the "Cookies" section.

Legal basis

The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.

Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics reports on demographic characteristics and interests

We have activated the functions for advertising reports in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can control the use of your Google Account activity and information under "Advertising settings" on https://adssettings.google.com/authenticated via checkbox.

Google Optimize privacy policy

We use Google Optimize, a website optimization tool, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Optimize in the privacy policy on https://policies.google.com/privacy?hl=de.

Google Remarketing privacy policy

We also use Google Remarketing, an advertising analysis tool, for our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

Google has a contract for order processing in accordance with Art. 28 GDPR, which serves as the data protection basis for our customer relationship with Google. The content of this contract refers to the EU standard contractual clauses. You can find the order processing conditions here: https://business.safety.google/intl/de/adsprocessorterms/

You can find out more about the data processed through the use of Google Remarketing in the privacy policy on https://policies.google.com/privacy?hl=de.

Google Site Kit Privacy Policy

Google Site Kit Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. More details can be found below and in the Google Analytics privacy policy.
📅 Storage duration: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Site Kit?

We have integrated the WordPress plugin Google Site Kit from the American company Google Inc. into our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. With Google Site Kit, we can quickly and easily view statistics from various Google products such as Google Analytics directly in our WordPress dashboard. The tool or the tools integrated into Google Site Kit also collect personal data from you, among other things. In this privacy policy, we explain why we use Google Site Kit, how long and where data is stored and which other data protection texts are relevant for you in this context.

Google Site Kit is a plugin for the WordPress content management system. With this plugin, we can view important website analysis statistics directly in our dashboard. These are statistics that are collected by other Google products. First and foremost Google Analytics. In addition to Google Analytics, the Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager services can also be linked to Google Site Kit.

Why do we use Google Site Kit on our website?

As a service provider, it is our job to offer you the best possible experience on our website. We want you to feel comfortable on our website and find exactly what you are looking for quickly and easily. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work much easier in this respect because we can view and analyze the statistics of Google products directly in the dashboard. We no longer have to register for the respective tool separately. Site Kit therefore always provides a good overview of the most important analysis data.

What data is stored by Google Site Kit?

If you have actively consented to tracking tools in the cookie notice (also called script or banner), Google products such as Google Analytics will set cookies and send data from you, for example about your user behavior, to Google, where it will be stored and processed. This also includes storing personal data such as your IP address.

For more detailed information on the individual services, we have separate text sections in this privacy policy. For example, take a look at our privacy policy for Google Analytics. Here we go into great detail about the data collected. You can find out how long Google Analytics stores, manages and processes data, which cookies may be used and how you can prevent data storage. We also have separate privacy policies with comprehensive information for other Google services such as Google Tag Manager and Google AdSense.

Below we show you examples of Google Analytics cookies that can be set in your browser if you have consented to data processing by Google. Please note that these cookies are only a selection:

Name: _ga
Value:2.1326744211.152312466744-2
Intended use: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to differentiate between website visitors.
Expiration date: after 2 years

Name: _gid
Value:2.1687193234.152312466744-7
Intended use: This cookie is also used to distinguish website visitors.
Expiration date: after 24 hours

Name: _gat_gtag_UA_
Value: 1
Intended use: This cookie is used to lower the request rate.
Expiration date: after 1 minute

How long and where is the data stored?

Google stores collected data on its own Google servers, which are distributed worldwide. Most of the servers are located in the United States and it is therefore easily possible that your data will also be stored there. On https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the company provides servers.

Data collected by Google Analytics is stored for a standardized period of 26 months. Your user data will then be deleted. The retention period applies to all data linked to cookies, user recognition and advertising IDs.

How can I delete my data or prevent data storage?

You always have the right to receive information about your data and to have your data deleted, corrected or restricted. You can also deactivate, delete or manage cookies in your browser at any time.

If you want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the "Cookies" section.

Legal basis

The use of Google Site Kit requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by web analytics tools.

In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of Google Site Kit, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Site Kit if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/

To find out more about data processing by Google, we recommend that you read Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

TikTok Pixel privacy policy

We use TikTok Pixel, a conversion tracking tool for advertisers, on our website. The service provider is the Chinese company TikTok. The company TikTok Technology Limited (10 Earlsfort Terrace, Dublin, D02 T380, Ireland) is responsible for the European region.

TikTok also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

TikTok uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, TikTok undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find out more about the standard contractual clauses and the data processed through the use of TikTok Pixel in the Privacy Policy on https://www.tiktok.com/legal/privacy-policy-eea?lang=de resp. https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Yahoo Advertising Conversion Tracking Privacy Policy

We use the web analysis tool Yahoo Advertising Conversion Tracking on our website. The service provider is the American company Verizon Media Inc, 770 Broadway 4th, 5th 6th and 9th Floors, New York, NY 10003-9562, USA.

Yahoo also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

As a basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, Yahoo uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR). Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to and stored in third countries (such as the USA). Through these clauses, Yahoo undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

For more information on the standard contractual clauses and the data processed through the use of Yahoo, please refer to the Privacy Policy on https://legal.yahoo.com/xw/en/yahoo/privacy/topic/b2bprivacypolicy/index.html.

YouTube Analytics and Reporting API Privacy Policy

We use the web analysis tool YouTube Analytics and Reporting API on our website. The service provider is the American company YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

YouTube also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de.

You can find more information on the standard contractual clauses at Google at https://business.safety.google/intl/de/adsprocessorterms/.

As YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to find out more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

Social media privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Presentation and optimization of our services, contact with visitors, interested parties, etc., advertising
📓 Processed data: Data such as telephone numbers, email addresses, contact details, user behavior data, information about your device and your IP address.
You can find more details on this in the respective social media tool used.
📅 Storage duration: depending on the social media platforms used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is social media?

In addition to our website, we are also active on various social media platforms. User data may be processed so that we can target users who are interested in us via the social networks. In addition, elements of a social media platform may also be embedded directly in our website. This is the case, for example, if you click on a social button on our website and are forwarded directly to our social media presence. Social media refers to websites and apps that registered members can use to produce content, share content openly or in specific groups and network with other members.

Why do we use social media?

For years, social media platforms have been the place where people communicate and get in touch online. Our social media presence allows us to bring our products and services closer to interested parties. The social media elements integrated on our website help you to switch to our social media content quickly and without complications.

The data that is stored and processed through your use of a social media channel is primarily for the purpose of carrying out web analyses. The aim of these analyses is to be able to develop more precise and personalized marketing and advertising strategies. Depending on your behavior on a social media platform, the evaluated data can be used to draw conclusions about your interests and create user profiles. This also enables the platforms to present you with customized advertisements. Cookies are usually set in your browser for this purpose, which store data on your usage behavior.

As a rule, we assume that we remain responsible under data protection law, even if we use the services of a social media platform. However, the European Court of Justice has ruled that in certain cases the operator of the social media platform may be jointly responsible with us within the meaning of Art. 26 GDPR. If this is the case, we will point this out separately and work on the basis of an agreement to this effect. The essence of the agreement is then reproduced below for the platform concerned.

Please note that when using the social media platforms or our built-in elements, your data may also be processed outside the European Union, as many social media channels, such as Facebook or Twitter, are American companies. As a result, you may not be able to claim or enforce your rights in relation to your personal data as easily.

What data is processed?

Exactly which data is stored and processed depends on the respective provider of the social media platform. However, it usually involves data such as telephone numbers, email addresses, data that you enter in a contact form, user data such as which buttons you click, who you like or follow, when you visited which pages, information about your device and your IP address. Most of this data is stored in cookies. Data can be linked to your profile, especially if you have a profile on the social media channel you are visiting and are logged in.

All data that is collected via a social media platform is also stored on the provider's servers. This means that only the providers have access to the data and can provide you with the appropriate information or make changes.

If you want to know exactly what data is stored and processed by social media providers and how you can object to data processing, you should carefully read the company's privacy policy. We also recommend that you contact the provider directly if you have any questions about data storage and data processing or wish to assert corresponding rights.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. For example, the social media platform Facebook stores data until it is no longer required for its own purposes. However, customer data that is compared with our own user data is deleted within two days. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may be exceeded.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as embedded social media elements at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

As social media tools may use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data will also be processed on the basis of our legitimate interest if you have given your consent. (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use these tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Information on specific social media platforms - if available - can be found in the following sections.

Facebook privacy policy

Facebook privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as customer data, user behavior data, information about your device and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: until the data is no longer useful for Facebook's purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Facebook tools?

We use selected tools from Facebook on our website. Facebook is a social media network of the company Meta Platforms Inc. or, for the European region, Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer.

If data is collected and forwarded from you via our embedded Facebook elements or via our Facebook page (fan page), both we and Facebook Ireland Ltd. are responsible for this. Facebook is solely responsible for the further processing of this data. Our joint obligations have also been set out in a publicly accessible agreement at https://www.facebook.com/legal/controller_addendum anchored. It states, for example, that we must clearly inform you about the use of Facebook tools on our website. Furthermore, we are also responsible for ensuring that the tools are securely integrated into our website in accordance with data protection law. Facebook, on the other hand, is responsible for the data security of Facebook products, for example. If you have any questions about data collection and data processing by Facebook, you can contact the company directly. If you address the question to us, we are obliged to forward it to Facebook.

Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, as the term is hardly known, we have decided to simply call them Facebook tools. These include, among others:

Facebook pixel
social plug-ins (such as the "Like" or "Share" button)
Facebook Login
Account Kit
APIs (programming interface)
SDKs (collection of programming tools)
Platform integrations
Plugins
Codes
Specifications
Documentations
Technologies and services

Through these tools, Facebook expands services and has the ability to obtain information about user activity outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach precisely these people. However, Facebook needs information about people's wishes and needs in order to show users suitable advertising. The company is therefore provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people suitable advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us a better insight into how you use our services, website or products. This allows us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, it is hashed. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.

In order to deliver optimized ads, Facebook only uses the event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are stored in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with the company's own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.

The data will only be completely deleted if you delete your Facebook account completely. And this is how deleting your Facebook account works:

1) Click on Settings on the right-hand side of Facebook.

2) Then click on "Your Facebook information" in the left-hand column.

3) Now click on "Deactivation and deletion".

4) Now select "Delete account" and then click on "Continue and delete account"

5) Now enter your password, click on "Next" and then on "Delete account"

The data that Facebook receives via our site is stored using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.

Legal basis

If you have consented to your data being processed and stored by integrated Facebook tools, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use these tools if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our privacy policy about cookies carefully and take a look at Facebook's privacy policy or cookie guidelines.

Facebook also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Facebook uses so-called standard contractual clauses (= Art. 46 (2) and (3) GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Facebook undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to find out more about how Facebook uses your data, we recommend that you read the data guidelines on https://www.facebook.com/about/privacy/update.

Facebook Fanpage Privacy Policy

We also have a Facebook fan page for our website. The service provider is the American company Meta Platforms Inc. Meta Platforms Ireland Limited (4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) is responsible for the European region.

The Facebook data processing conditions, which correspond to the standard contractual clauses, can be found at https://www.facebook.com/legal/terms/dataprocessing.

You can find out more about the data processed through the use of Facebook in the privacy policy on https://www.facebook.com/about/privacy.

Flickr privacy policy

We also use the online community and photo platform Flickr. The service provider is the American company Flickr Inc, 67 E Evelyn Ave #200, Mountain View, CA 94041, USA.

Flickr also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Flickr uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. These clauses oblige Flickr to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de.

You can find out more about the data that is processed through the use of Flickr in the privacy policy on https://www.flickr.com/help/privacy.

Instagram privacy policy

Instagram privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as user behavior data, information about your device and your IP address.
You can find more details below in the privacy policy.
📅 Storage period: until Instagram no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Instagram?

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Meta Platforms Inc. since 2012 and is a Facebook product. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. Since Instagram belongs to Meta Platforms Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Meta privacy policy itself on the other.

Instagram is one of the best-known social media networks in the world. Instagram combines the advantages of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can also just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And of course we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. As Instagram is a subsidiary of Facebook, the data collected can also be useful to us for personalized advertising on Facebook. This means that only people who are genuinely interested in our products or services receive our advertisements.

Instagram also uses the collected data for measurement and analysis purposes. We receive summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

When you visit one of our pages that has Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. This happens regardless of whether you have an Instagram account or not. This includes information about our website, your computer, purchases made, advertisements you see and how you use our services. The date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes, for example, name, address, telephone number and IP address. This customer data is only transmitted to Instagram once it has been hashed. Hashing means that a data record is converted into a character string. This allows the contact data to be encrypted. The "event data" mentioned above is also transmitted. By "event data", Facebook - and consequently Instagram - means data about your user behavior. Contact data may also be combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that Instagram processes data in the same way as Facebook. This means that if you have an Instagram account or www.instagram.com Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after reconciliation). Although we have looked closely at Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

Below we will show you the minimum cookies that are set in your browser when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Intended use: This cookie is most likely set for security reasons to prevent falsified requests. However, we were unable to find out more about this.
Expiration date: after one year

Name: mid
Value: ""
Intended use: Instagram sets this cookie to optimize its own services and offers inside and outside Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_312466744124024
Value: not specified
Intended use: This cookie stores the log-in request for users of the Instagram app.

Expiration date: after the end of the session

Name: rur
Value: ATN
Intended use: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: “{”194.96.75.33”: 1901}:1iEtYv:Y833k2_UjKvXgYe312466744”
Intended use: This cookie is used for Instagram's marketing purposes.
Expiration date: after the end of the session

Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between the Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, portability, rectification and erasure of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting your Instagram account works:

First open the Instagram app. Go to the bottom of your profile page and click on "Help section". You will now be taken to the company's website. On the website, click on "Manage your account" and then on "Delete your account".

If you delete your account completely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and is therefore not deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated social media elements if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Instagram and Facebook also process data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Facebook uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing for recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. These clauses oblige Facebook to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de.

We have tried to provide you with the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875

you can take a closer look at Instagram's data policy.

Pinterest privacy policy

Pinterest privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as user behavior data, information about your device, your IP address and search terms.
You can find more details below in the privacy policy.
📅 Storage period: until Pinterest no longer needs the data for its purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Pinterest?

We use buttons and widgets from the social media network Pinterest, Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103, USA, on our website. For the European region, the Irish company Pinterest Europe Ltd (Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland) is responsible for all aspects relevant to data protection.

Pinterest is a social network that specializes in graphic representations and photographs. The name is made up of the two words "pin" and "interest". Users can use Pinterest to share various hobbies and interests and view the respective profiles with images either openly or in defined groups.

Why do we use Pinterest?

Pinterest has been around for several years now and this social media platform is still one of the most visited and appreciated platforms. Pinterest is particularly suitable for our industry because the platform is primarily known for its beautiful and interesting images. That's why we are of course also represented on Pinterest and also want to showcase our content away from our website. The data collected can also be used for advertising purposes so that we can show advertising messages to precisely those people who are interested in our services or products.

What data is processed by Pinterest?

So-called log data may be stored. This includes information about your browser, IP address, the address of our website and the activities carried out on it (for example, when you click the bookmark or pin button), search histories, date and time of the request and cookie and device data. If you interact with an embedded Pinterest function, cookies that store various data may also be set in your browser. In most cases, the above-mentioned log data, preset language settings and clickstream data are stored in cookies. By clickstream data, Pinterest means information about your website behavior.

If you have a Pinterest account yourself and are logged in, the data collected via our site may be added to your account and used for advertising purposes. If you interact with our integrated Pinterest functions, you will usually be redirected to the Pinterest page. Here you can see an example selection of cookies that are then set in your browser.

Name: _auth
Value: 0
Intended use: The cookie is used for authentication. For example, a value such as your "user name" can be stored in it.

Expiration date: after one year

Name: _pinterest_referrer
Value: 1
Intended use: The cookie stores the fact that you reached Pinterest via our website. The URL of our website is therefore saved.
Expiration date: after the end of the meeting

Name: _pinterest_sess
Value: ...9HRHZvVE0rQlUxdG89
Intended use: The cookie is used to log in to Pinterest and contains user IDs, authentication tokens and timestamps.

Expiration date: after one year

Name: _routing_id
Value: “8d850ddd-4fb8-499c-961c-77efae9d4065312466744-8”
Intended use: The cookie contains an assigned value that is used to identify a specific routing destination.

Expiration date: after one day

Name: cm_sub
Value: denied
Intended use: This cookie stores a user ID and the timestamp.

Expiration date: after one year

Name: csrftoken
Value: 9e49145c82a93d34fd933b0fd8446165312466744-1
Intended use: This cookie is most likely set for security reasons to prevent falsified requests. However, we were unable to find out more about this.

Expiration date: after one year

Name: sessionFunnelEventLogged
Value: 1
Intended use: We have not yet been able to find out any further information about this cookie.

Expiration date: after one day

How long and where is the data stored?

Pinterest generally stores the collected data until it is no longer needed for the purposes of the company. As soon as data storage is no longer necessary, for example to comply with legal regulations, the data is either deleted or anonymized so that you can no longer be identified as a person. The data may also be stored on American servers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers such as Pinterest at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

As cookies may be used for embedded Pinterest elements, we also recommend that you read our general privacy policy on cookies. To find out exactly what data is stored and processed by you, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to your data being processed and stored by integrated social media elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the tool if you have given your consent. Most social media platforms also set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

Pinterest also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Pinterest uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Pinterest undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

You can find more information on the standard contractual clauses at Pinterest at https://policy.pinterest.com/de/privacy-policy#section-residents-of-the-eea.

We have tried to provide you with the most important information about data processing by Pinterest. On https://policy.pinterest.com/de/privacy-policy you can take a closer look at Pinterest's data policy.

Reddit privacy policy

We use the social news aggregator Reddit for our website. The service provider is the American company Reddit Inc, 548 Market St. #16093, San Francisco, California 94104, USA.

Reddit also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA.

This may entail various risks to the lawfulness and security of data processing. Reddit uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. These clauses oblige Reddit to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de.

You can find out more about the data that is processed through the use of Reddit in the privacy policy on https://www.reddit.com/policies/privacy-policy.

TikTok privacy policy

We also use TikTok, a social media and video channel. The service provider is the Chinese company Beijing Bytedance Technology Ltd. The Irish company TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland, is responsible for the European region.

Tumblr privacy policy

We have also integrated functions of the blogging service Tumblr on our website. The service provider is the American company Tumblr, Inc, 60 29th Street #343, San Francisco, CA 94110, USA. Tumblr, Inc. is a subsidiary of Automattic, Inc.

We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing is essentially carried out by Tumblr or Automattic. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It is also possible that this data may be linked to data from other Tumblr or Automattic services with which you have a user account.

You can find out more about the data processed through the use of Tumblr in the privacy policy on https://www.tumblr.com/privacy/de or on https://automattic.com/privacy/.

Online Marketing Introduction

Online marketing privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed. You can find more details on this in the respective online marketing tool used.
📅 Storage duration: depending on the online marketing tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is online marketing?

Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures are also aimed at drawing people's attention to our website. We therefore use online marketing to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are actually interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.

Why do we use online marketing tools?

We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also constantly provide suggestions for improvement via data. This allows us to focus our campaigns more precisely on our target group. The purpose of these online marketing tools is ultimately to optimize our offering.

What data is processed?

To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored in cookies (small text files), for example. With the help of this data, we can not only place traditional advertising, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and collect and store your data accordingly. For example, the named cookies store which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we may also store and process this.

Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing process. We are therefore unable to identify you as a person; we only store the pseudonymized, saved information in the user profiles.

The cookies may also be used, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.

In exceptional cases, unique data (name, email address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data to the user profile.

With all the advertising tools we use that store your data on their servers, we only ever receive aggregated information and never data that identifies you as an individual. The data only shows how well advertising measures worked. For example, we can see which measures prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. You can usually find detailed information about the individual cookies used by the provider in the respective data protection declarations of the individual providers.

Right of objection

As cookies can generally be used with online marketing tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by online marketing tools.

We also have a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.

Information on special online marketing tools - if available - can be found in the following sections.

ADCELL privacy policy

We use the online marketing platform ADCELL for our website. The service provider is the German company Firstlead GmbH, Rosenfelder Str. 15-16, 10315 Berlin, Germany.

You can find out more about the data that is processed through the use of ADCELL in the Privacy Policy on https://www.adcell.de/datenschutz.

Amazon Advertising privacy policy

We use the Amazon Advertising service for our website. The service provider is the American company Amazon.com, Inc, 2021 Seventh Ave, Seattle, Washington 98121, USA. The European branch of the company is in Luxembourg (38, Avenue John F. Kennedy, L-1855).

Amazon also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Amazon uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Amazon undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which refer to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf.

You can find out more about the data that is processed through the use of Amazon in the Privacy Policy on https://advertising.amazon.com/legal/privacy-notice.

AppsFlyer Privacy Policy

We use AppsFlyer, a platform for mobile marketing analysis, on our website. The service provider is the American company AppsFlyer, 100 First Plaza, 100 1st St, San Francisco, USA.

AppsFlyer also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

AppsFlyer uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, AppsFlyer undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The AppsFlyer Data Processing Terms (Data Protection Addendum), which corresponds to the standard contractual clauses, can be found at https://www.appsflyer.com/gdpr/dpa.pdf.

You can find out more about the data processed through the use of AppsFlyer in the privacy policy on https://www.appsflyer.com/legal/privacy-policy/.

belboon privacy policy

We use online marketing services from belboon for our website. The service provider is the German company belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany.

You can find out more about the data that is processed through the use of belboon in the privacy policy on https://belboon.com/datenschutz/.

communicationAds privacy policy

We use online marketing services from communicationAds for our website. The service provider is the German company communicationAds GmbH & Co. KG, Kaiserstrasse 23, 90403 Nuremberg, Germany.

You can find out more about the data that is processed through the use of communicationAds in the privacy policy on https://www.communicationads.net/de-de/ueberuns/datenschutz/.

Google AdMob privacy policy

We use Google AdMob, a tool for mobile advertising, on our website. The service provider is the American company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google AdMob in the privacy policy on https://policies.google.com/privacy?hl=de.

Google Marketing Platform (formerly: DoubleClick) Privacy Policy

We use Google Marketing Platform products on our website. These include various marketing tools such as Data Studio, Surveys, Campaign Manager 360, Display & Video 360 and Search Ads 360. The service provider is the American company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

You can find out more about the data processed through the use of Google Marketing Platform products in the Privacy Policy on https://policies.google.com/privacy?hl=de.

Microsoft Advertising Privacy Policy

Microsoft Advertising Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: economic success and the optimization of our service performance.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: Microsoft stores the data until it is no longer needed for the fulfillment of the purposes
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Microsoft Advertising?

For our online marketing measures, we also use the Microsoft Advertising program of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. With the help of Microsoft Advertising, we want to make many people aware of the high quality of our products and/or services. To do this, we use a technology (conversion tracking tool) from Microsoft on our website, which also stores your data. In this privacy policy, we go into more detail about this service, show you which data is stored, managed and processed and how you can prevent this data storage.

You may be more familiar with Microsoft Advertising under its former name "Bing Ads". This is an advertising program from Microsoft that is based on a pay-per-click system. This means that advertisers can place ads via the search engines Bing and Yahoo! and only pay when a user clicks on the ad.

Why do we use Microsoft Advertising?

We are convinced of our offers and naturally want to present them to a broad public. With Microsoft Advertising, we can bring our products or services closer to precisely those people who are really interested in them. We want to present our products not only on the famous search engine Google, but also on Bing and Yahoo! With Microsoft Advertising, we also have the opportunity to place ads in the so-called "Microsoft Audience Network". For example, we can also place ads on LinkedIn. Conversion tracking tells us, for example, which ad you used to find us, which subpages you particularly like and which actions you perform on our website. This data enables us to adapt our website, our advertisements and our offers much better to your needs.

What data is stored by Microsoft Advertising?

We have integrated a conversion tracking tag (i.e. a small code snippet) from Microsoft Advertising into our website. This is the so-called Universal Event Tracking (UET) tag. If you come to our website via a Microsoft advertisement, we can use this tracking tool to find out more about your user behavior on our website. For example, we find out which keyword or ad you used to reach us, what you click on our website, how many people visit our website via Microsoft Ads and how long you stay on our website. All this data relates to user behavior and not to personal data. We therefore only receive data or evaluations of your web behavior, but no personal information. Microsoft uses the data to optimize its own advertising and other services. If you have a Microsoft account yourself, the data collected may be linked to your account. Microsoft may also recognize and store your IP address. In order to store all this data about your user behavior, the following cookie is set in your browser after you have accessed our website via a Microsoft ad:

Name: MUIDB
Value: 08A53CA3313F6255044C307E353F61CD
Intended use: This cookie is set by our embedded Microsoft tag (UET tag) and is used for synchronization across different Microsoft websites. This allows users to be recognized across different domains.
Expiration date: after one year

However, if you access our website via a Bing ad, for example, other cookies may be set in your browser. Here we show you a selection of other cookies:

Name: ABDEF
Value: V=0&ABDV=0&MRNB=1594294373452&MRB=0312466744-7
Intended use: We were unable to find out any more detailed information about this cookie.
Expiration date: after one year

Name: SRCHD
Value: AF=NOFORM
Intended use: This cookie is responsible for the functionality of tracking and the website.
Expiration date: after one year

Name: SRCHHPGUSR
Value: WTS=63729889193&HV=1594294374&CW=1920&CH=937&DPR=1&UTC=120&DM=0
Intended use: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map interface.
Expiration date: after one year

Name: SRCHUID
Value: V=2&GUID=157B20CCF36A43F3A4AE9790346EB7A7&dmnchg=1
Intended use: This cookie tracks and stores your user behavior on our website and the interaction of the Bing Map API.
Expiration date: after one year

Name: _EDGE_S
Value: mkt=de-at&SID=2EE7002D956A61511D280F2F9474607312466744-2
Intended use: This cookie collects and stores your user behavior across multiple websites. The aim of targeting is to better adapt the advertising measures to the interests of our target group.
Expiration date: after the end of the browser session

Name: _SS
Value: SID=2EE7002D956A61511D280F2F94746077312466744-9
Intended useThis cookie is used, among other things, to recognize how you as a user have accessed our website. In other words, via which advertisement you were directed to our website.
Expiration date: after one year

How long and where is the data stored?

We have no control over how Microsoft uses the collected user data. Microsoft operates its own servers worldwide. Most of them are located in the United States, which is why your data may also be stored, managed and processed on American servers. Microsoft stores data (especially personal data) for as long as is necessary to provide its own services or products or for legal purposes. Microsoft also mentions that the actual retention period varies greatly and depends on the respective product.

For search queries via Bing, Microsoft deletes your saved search queries after 6 months by deleting your IP address. Cookie IDs that are generated via the MUID cookie, for example, are made unrecognizable after 18 months.

How can I delete my data or prevent data storage?

You have the option not to participate in Microsoft Ads conversion tracking at any time. If you do not want interest-based advertisements from Microsoft Advertising to be displayed to you, you can opt out via https://account.microsoft.com/privacy/ad-settings/signedout to deactivate this function. You can also deactivate, manage or delete all cookies in your browser. This works a little differently for each browser. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to the use of Microsoft Advertising, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by Microsoft Advertising.

We also have a legitimate interest in using Microsoft Advertising to optimize our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Microsoft Advertising if you have given your consent.

Microsoft also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Microsoft uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Microsoft undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

You can find more information on the standard contractual clauses at Microsoft at https://learn.microsoft.com/en-us/compliance/regulatory/offering-eu-model-clauses

We hope to have provided you with an overview of data processing by Microsoft Ads conversion tracking. It is of course always possible that Microsoft's data protection guidelines may change. For more information and to stay up to date, we also recommend that you read Microsoft's privacy policy at https://privacy.microsoft.com/de-de/privacystatement.

Partner programs introduction

Partner programs privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: economic success and the optimization of our service performance.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: personal data is usually stored by partner programs until it is no longer needed
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are partner programs?

We use partner programs from various providers on our website. By using an affiliate program, your data may be transferred to the respective affiliate program provider, stored and processed. In this data protection text, we provide you with a general overview of data processing by partner programs and show you how you can also prevent or revoke data transmission. Every partner program (also known as an affiliate program) is based on the principle of commission. A link or advertisement including a link is placed on our website and if you are interested and click on it and purchase a product or service in this way, we receive a commission (reimbursement of advertising costs)

Why do we use partner programs on our website?

Our aim is to provide you with an enjoyable time with lots of helpful content. We put a lot of work and time into the development of our website. With the help of partner programs, we have the opportunity to be rewarded a little for our work. Each partner link is of course always related to our topic and shows offers that might be of interest to you.

What data is processed?

In order to be able to track whether you have clicked on a link we have used, the partner program provider must know that it was you who followed the link via our website. This means that the affiliate program links used must be correctly assigned to the subsequent actions (business transaction, purchase, conversion, impression, etc.). Only then can the billing of commissions work.

For this assignment to work, a value can be attached to a link (in the URL) or information can be stored in cookies. This stores information such as which page you came from (referrer), when you clicked on the link, an identifier for our website, which offer it is and a user ID.

This means that as soon as you interact with the products and services of a partner program, this provider also collects data from you. Exactly which data is stored depends on the individual provider. For example, the Amazon affiliate program distinguishes between active and automatic information. Active information includes your name, e-mail address, telephone number, age, payment information or location information. The automatically stored information in this case includes user behavior, IP address, device information and the URL.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, personal data is only processed for as long as is necessary to provide the services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years if they are not actively deleted. The exact duration of data processing depends on the provider used; in most cases, you should be prepared for a storage period of several years. You can usually find precise information about the duration of data processing in the respective data protection declarations of the individual providers.

Right of objection

You always have the right to information, correction and deletion of your personal data. If you have any questions, you can also contact the person responsible for the partner program provider used at any time. Contact details can be found either in our specific privacy policy or on the website of the relevant provider.

You can delete, deactivate or manage cookies that providers use for their functions in your browser. Depending on which browser you use, this works in different ways.

Legal basis

If you have consented to the use of partner programs, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by a partner program.

We also have a legitimate interest in using a partner program to optimize our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the partner program if you have given your consent.

Information on special partner programs, if available, can be found in the following sections.

AliExpress Partner Program Privacy Policy

We use the AliExpress partner program for our website. The service provider is the Chinese company Alibaba Group Corporate, 699 Wang Shang Road, Binjiang District, Hangzhou, 310052, Zhejiang Province, China.

Data processing also takes place in China. China is a third country outside the scope of the GDPR. There is currently no adequacy decision for China pursuant to Art. 45 para. 1 GDPR. This may entail various risks for the lawfulness and security of data processing.

You can find out more about the data that is processed through the use of AliExpress in the privacy policy on https://terms.alicdn.com/legal-agreement/terms/suit_bu1_aliexpress/suit_bu1_aliexpress201911151044_61659.html.

Amazon Affiliate Program Privacy Policy

Amazon Affiliate Program Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: economic success and the optimization of our service performance.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage duration: personal data is stored by Amazon until it is no longer needed
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is the Amazon affiliate program?

We use the Amazon affiliate program of Amazon.com, Inc. on our website. The responsible bodies within the meaning of the data protection declaration are Amazon Europe Core S.à.r.l., Amazon EU S.à.r.l., Amazon Services Europe S.à.r.l. and Amazon Media EU S.à.r.l., all four located at 5, Rue Plaetis, L-2338 Luxembourg and Amazon Instant Video Germany GmbH, Domagkstr. 28, 80807 Munich. Amazon Deutschland Services GmbH, Marcel-Breuer-Str. 12, 80807 Munich, acts as data processor. By using this Amazon partner program, your data may be transferred to Amazon, stored and processed.

In this privacy policy, we inform you what data is involved, why we use the program and how you can manage or prevent data transmission.

The Amazon Partner Program is an affiliate marketing program of the online mail order company Amazon.com. Like any affiliate program, the Amazon affiliate program is based on the principle of commission. Amazon or we place advertisements or partner links on our website and if you click on them and buy a product via Amazon, we receive a reimbursement of advertising costs (commission).

Why do we use the Amazon affiliate program on our website?

Our aim is to provide you with an enjoyable time with lots of helpful content. To achieve this, we put a lot of work and energy into the development of our website. With the help of the Amazon affiliate program, we have the opportunity to be rewarded a little for our work. Every affiliate link to Amazon is of course always related to our topic and shows offers that might interest you.

What data is stored by the Amazon partner program?

As soon as you interact with Amazon's products and services, Amazon collects data from you. Amazon distinguishes between information that you actively provide to the company and information that is automatically collected and stored. The "active information" includes, for example, your name, e-mail address, telephone number, age, payment information or location information. So-called "automatic information" is primarily stored via cookies. This includes information on user behavior, IP address, device information (browser type, location, operating systems) or the URL. Amazon also stores the clickstream. This refers to the path (sequence of pages) that you as a user take to reach a product. Amazon also stores cookies in your browser in order to be able to trace the origin of an order. In this way, the company recognizes that you have clicked on an Amazon advertisement or an affiliate link via our website.

If you have an Amazon account and are logged in while browsing our website, the data collected may be assigned to your account. You can prevent this by logging out of Amazon before you browse our website.

Here we show you examples of cookies that are set in your browser when you click on an Amazon link on our website.

Nameuid
Value: 3230928052675285215312466744-9
Intended use: This cookie stores a unique user ID and collects information about your website activity.
Expiration date: after 2 months

Name: ad-id
Value: AyDaInRV1k-Lk59xSnp7h5o
Intended use: This cookie is provided by amazon-adsystem.com and is used by the company for various advertising purposes.
Expiration date: after 8 months

Nameuuid2
Value: 8965834524520213028312466744-2
Intended use: This cookie enables targeted and interest-based advertising via the AppNexus platform. The cookie collects and stores anonymous data via the IP address, for example, about which advertisements you have clicked on and which pages you have accessed.
Expiration date: after 3 months

Namesession-id
Value: 262-0272718-2582202312466744-1
Intended use: This cookie stores a unique user ID that the server assigns to you for the duration of a website visit (session). If you visit the same page again, the information stored in it will be retrieved.
Expiration date: after 15 years

NameAPID
Value: UP9801199c-4bee-11ea-931d-02e8e13f0574
Intended use: This cookie stores information about how you use a website and which advertisements you viewed before visiting the website.
Expiration date: after one year

Namesession-id-time
Value: tb:s-STNY7ZS65H5335FZEVPE|1581329862486&t:1581329864300&adb:adblk_no
Intended use: This cookie records the time you spend on a website with a unique cookie ID.
Expiration date: after 2 years

Name: csm-hit
Value: 2082754801l
Intended use: We could not find out any precise information about this cookie.
Expiration date: after 15 years

Note: Please note that this list only shows examples of cookies and cannot claim to be exhaustive.

Amazon uses this information to tailor advertisements more precisely to the interests of users.

How long and where is the data stored?

Personal data is stored by Amazon for as long as is necessary for Amazon's business services or for legal reasons. As Amazon is headquartered in the USA, the data collected is also stored on American servers.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. If you have an Amazon account, you can manage or delete much of the data collected in your account.

Another option to manage data processing and storage by Amazon according to your preferences is provided by your browser. There you can manage, deactivate or delete cookies. This works a little differently for each browser. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to the Amazon partner program being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by the Amazon Partner Program.

We also have a legitimate interest in using the Amazon partner program to optimize our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the Amazon partner program if you have given your consent.

The Amazon Data Processing Terms (AWS GDPR DATA PROCESSING), which correspond to the standard contractual clauses, can be found at https://d1.awsstatic.com/legal/aws-gdpr/AWS_GDPR_DPA.pdf.

We hope we have given you the most important information about data transfer through the use of the Amazon affiliate program. You can find more information at https://www.amazon.de/gp/help/customer/display.html?nodeId=201909010.

Awin Partner Program Privacy Policy

Awin Partner Program Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: economic success and the optimization of our service performance.
📓 Processed data: Access statistics that contain data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: Awin stores the data until the purposes have been implemented and the accounting and reporting obligation provides for it
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is the Awin Partner Program?

We work together with the affiliate and advertising company AWIN AG (Landsberger Allee 104 BC, 10249 Berlin, Germany). Awin also uses tracking tools to perform its services in order to store and track a user action (such as the purchase of a product). As a result, your data is also sent to the company in pseudonymized form and stored there. In this privacy policy, we want to explain to you why we use this partner program, what data is stored and how, and how you can prevent this data storage.

Awin is an affiliate marketing network. Members of this network are advertisers and website operators who provide an advertising platform for the products or services offered. In the context of affiliate marketing, advertisers are usually referred to as advertisers and website operators as publishers. Publishers therefore place advertisements for advertisers on their platform (website) and receive a corresponding commission in the event of a click or sale.

Why do we use the Awin affiliate program on our website?

In addition to our content, products or services, we also want to offer you interesting advertisements that fit in with our theme. We therefore also offer our website as advertising space and have many contacts with advertisers via the Awin affiliate network. This enables us to place selected advertisements on our website and receive a commission for successful transactions (leads, sales).

What data is stored by the Awin partner program?

Awin needs certain user data in order to be able to reconstruct the path from us (publisher) to the advertiser. This means that when you click on an advertisement on our website and thus reach the advertiser's website, this is documented by cookies. Awin creates a limited user profile (without your name and identity), which can document the path from the ad to a sale.

Awin uses tracking domain cookies, journey tags and device fingerprinting to track this journey. The cookies are set in your browser when you click on one of our ads on our website. The journey tags are integrated into the advertiser's website as JavaScript code so that Awin receives transaction data and fingerprinting enables Awin to uniquely identify a device by taking browser or device attributes into account. The cookies store information such as when which advertising material was clicked on which website and at what time.

Here we show you examples of cookies that are set in your browser when you click on an advertisement on our website.

Name: AWSESS
Value: 360701:2483145312466744-1
Intended use: This cookie stores when you have seen or clicked on an advertisement. This information is used to avoid showing you the same ads again and again.
Expiration date: after the end of the meeting

Name: aw11354
Value: 512465|0|0|1606813823||aw|24336851897
Intended use: This cookie is set as soon as you have clicked on a link to the advertiser. The ID stores our web address, the ad you clicked on, the time, the ID for the type of ad and the product ID.
Expiration date: after 30 days

Name: bId
Value: HLEX_5fc6087ff90540.34189752312466744-8
Intended use: This cookie sets a browser-specific ID to identify a new click on the same browser.
Expiration date: after one year

All this data is only used to track a publisher's marketing efforts and sales. Furthermore, members of the network are provided with an analysis report from the collected data. This is always only summarized data that does not allow any conclusions to be drawn about your person. According to Awin, the data collected is not used for interest and personality profiles of users. For each transaction, Awin stores an individual sequence of numbers containing information about the campaign and the devices used. Awin only processes so-called "pseudonymous" user data that cannot identify you directly.

How long and where is the data stored?

According to Awin, data is stored until the purposes have been fulfilled and the accounting and reporting obligations have been met. More detailed information is not available on the company's website. The data is stored on European servers and because Awin only processes pseudonymous data, it is not possible to provide any information about personal data such as IP addresses.

How can I delete my data or prevent data storage?

If personal data is collected, you naturally have the right to access and delete it at any time. However, Awin generally only stores pseudonymous data that cannot identify you as a person. Nevertheless, data is of course collected by cookies and if you do not want this, you have the option of managing, deactivating or deleting cookies in your browser. This works a little differently for each browser. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to the Awin partner program being used, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by the Awin Partner Program.

We also have a legitimate interest in using the Awin partner program to optimize our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the Awin partner program tracking tool if you have given your consent.

We hope we have been able to provide you with the most important information about Awin and its data processing. If you would like more information about Awin's privacy policy, we recommend that you read the privacy policy at https://www.awin.com/de/datenschutzerklarung. If you have any questions, you can also send an e-mail to global-privacy@awin.com write.

belboon partner program privacy policy

We use the belboon partner program for our website. The service provider is the company belboon GmbH, Weinmeisterstr. 12-14, 10178 Berlin, Germany.

You can find out more about the data that is processed through the use of belboon in the privacy policy on https://belboon.com/datenschutz/.

Booking.com affiliate program privacy policy

We use the Booking.com partner program for our website. The service provider is the Dutch company Booking.com B.V., Herengracht 597, 1017 CE Amsterdam, The Netherlands. You can find out more about the data that is processed through the use of Booking.com in the privacy policy on https://www.booking.com/content/privacy.de.html.

eBay Partner Network Privacy Policy

We use the eBay partner program for our website. The service provider is the American company eBay Partner Network, Inc, 2145 Hamilton Ave, San Jose, CA 95125, USA.

eBay also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

As a basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or a data transfer there, eBay uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR). These clauses oblige eBay to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de

You can find out more about the data processed through the use of eBay Partner Network in the privacy policy on https://partnernetwork.ebay.de/page/network-agreement#privacy-policy.

financeAds Partner Program Privacy Policy

We use the financeAds partner program for our website. The service provider is the German company financeAds GmbH & Co. KG, Karlstraße 9, 90403 Nuremberg, Germany.

You can find out more about the data processed through the use of financeAds in the privacy policy on https://www.financeads.net/datenschutz/.

Cookie Consent Management Platform Summary

👥 Affected parties: Website visitors
🤝 Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools
📓 Processed data: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the respective tool used.
📅 Storage duration: Depends on the tool used, you have to be prepared for periods of several years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is a Cookie Consent Management Platform?

We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graphic shows the relationship between browser, web server and CMP.

Why do we use a cookie management tool?

Our aim is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to provide you with as much information as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.

What data is processed?

As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. The storage period of your cookie consent varies depending on the provider of the cookie management tool. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.

Duration of data processing

We will inform you about the duration of data processing below, if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases you should be prepared for a storage period of several years. You can usually find precise information about the duration of data processing in the respective data protection declarations of the individual providers.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

Information on special cookie management tools, if available, can be found in the following sections.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies. If we use your Consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which is a legitimate interest (Article 6(1)(f) GDPR).

Cookiebot privacy policy

Cookiebot privacy policy summary

👥 Affected parties: Website visitors
🤝 Purpose: Obtaining consent for certain cookies and thus the use of certain tools
📓 Processed data: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the respective tool used.
📅 Storage period: the data will be deleted after one year
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)

What is Cookiebot?

We use functions of the provider Cookiebot on our website. The company behind Cookiebot is Cybot A/S, Havnegade 39, 1058 Copenhagen, DK. Cookiebot offers us, among other things, the possibility to provide you with a comprehensive cookie notice (also called cookie banner or cookie notice). By using this function, data from you can be sent to Cookiebot or Cybot, stored and processed. In this privacy policy we inform you why we use Cookiebot, what data is transferred and how you can prevent this data transfer.

Cookiebot is a software product from the company Cybot. The software automatically creates a GDPR-compliant cookie notice for our website visitors. In addition, the technology behind Cookiebot scans, monitors and evaluates all cookies and tracking measures on our website.

Why do we use Cookiebot on our website?

We take data protection very seriously. We want to show you exactly what happens on our website and which of your data is stored. Cookiebot helps us to get a good overview of all our cookies (first-party and third-party cookies). This enables us to provide you with accurate and transparent information about the use of cookies on our website. You always receive an up-to-date and data protection-compliant cookie notice and decide for yourself which cookies you allow and which you do not.

What data is stored by Cookiebot?

If you allow cookies, the following data will be transmitted to Cybot, stored and processed.

IP address (in anonymized form, the last 3 digits are set to 0)
Date and time of your consent
our website URL
Technical browser data
Encrypted, anonymous key
the cookies you have allowed (as proof of consent)

The following cookies are set by Cookiebot if you have consented to the use of cookies:

Name: CookieConsent
Value: {stamp:’P7to4eNgIHvJvDerjKneBsmJQd9312466744-2
Intended use: Your consent status is stored in this cookie. This allows our website to read and follow the current status on future visits.
Expiration date: after one year

Name: CookieConsentBulkTicket
Value: kDSPWpA%2fjhljZKClPqsncfR8SveTnNWhys5NojaxdFYBPjZ2PaDnUw%3d%3312466744-6
Intended use: This cookie is set if you allow all cookies and have therefore activated "collective consent". The cookie then stores a separate, random and unique ID.
Expiration date: after one year

Note: Please bear in mind that this is an exemplary list and that we cannot claim to be exhaustive. In the cookie declaration under https://www.cookiebot.com/de/cookie-declaration/ you can see which other cookies can be used.

According to Cybot's privacy policy, the company does not resell personal data. However, Cybot does pass on data to trusted third parties or subcontractors who help the company to achieve its own business objectives. Data is also passed on if this is legally required.

How long and where is the data stored?

All data collected is transferred, stored and forwarded exclusively within the European Union. The data is stored in an Azure data center (cloud provider is Microsoft). On https://azure.microsoft.com/de-de/explore/global-infrastructure/geographies/ to learn more about all "Azure regions". All user data will be deleted by Cookiebot after 12 months from registration (cookie consent) or immediately after termination of the Cookiebot service.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can prevent data collection and storage, for example, by rejecting the use of cookies via the cookie notice. Another option to prevent data processing or to manage it according to your wishes is provided by your browser. Depending on the browser, cookie management works slightly differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you consent to cookies, your personal data will be processed and stored via these cookies. If we use your Consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookiebot is used to manage consent to cookies and to enable you to give your consent. The use of this software enables us to efficiently operate the website in a legally compliant manner, which is a legitimate interest (Article 6(1)(f) GDPR).

If you would like to learn more about the privacy policy of "Cookiebot" or the company behind it, Cybot, we recommend that you read the privacy policy at https://www.cookiebot.com/de/privacy-policy/ to read through.

Security & Anti-Spam

Security & Anti-Spam Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Cybersecurity
📓 Processed data: Data such as your IP address, name or technical data such as browser version
You can find more details on this below and in the individual data protection texts.
📅 Storage period: Most of the data is stored until it is no longer required for the provision of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is security & anti-spam software?

With so-called security and anti-spam software, you and we can protect ourselves from various spam or phishing emails and possible other cyberattacks. Spam refers to advertising emails from a mass mailing that you did not request yourself. Such emails are also known as data junk and can also cause costs. Phishing emails, on the other hand, are messages that aim to build trust via fake messages or websites in order to obtain personal data. Anti-spam software generally protects against unwanted spam messages or malicious emails that could introduce viruses into our system. We also use general firewall and security systems to protect our computers from unwanted network attacks.

Why do we use security & anti-spam software?

We attach great importance to security on our website. After all, it's not just about our security, but above all about yours. Unfortunately, cyber threats are now part of everyday life in the world of IT and the Internet. Hackers often try to steal personal data from an IT system with the help of a cyber attack. And that is why a good defense system is absolutely essential. A security system monitors all incoming and outgoing connections to our network or computer. To achieve even greater security against cyber attacks, we also use other external security services in addition to the standardized security systems on our computer. This prevents unauthorized data traffic and protects us from cybercrime.

What data is processed by security & anti-spam software?

Exactly which data is collected and stored depends of course on the respective service. However, we always strive to use only programs that collect data very sparingly or only store data that is necessary for the performance of the service offered. In principle, the service may store data such as name, address, IP address, e-mail address and technical data such as browser type or browser version. Any performance and log data may also be collected in order to detect possible incoming threats in good time. This data is processed as part of the services and in compliance with the applicable laws. This also includes the GDPR for US providers (via the standard contractual clauses). In some cases, these security services also work with third-party providers who may store and/or process data under instructions and in accordance with the data protection guidelines and other security measures. Data is usually stored via cookies.

Duration of data processing

We will inform you about the duration of data processing below if we have further information on this. For example, security programs store data until you or we revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of the services. Unfortunately, in many cases we do not receive precise information from the providers about the length of storage.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party security software at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.

As such security services may also use cookies, we recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.

Legal basis

We use the security services mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in a good security system against various cyber attacks.

Certain processing operations, in particular the use of cookies and the use of security functions, require your consent. If you have consented to your data being processed and stored by integrated security services, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the services we use set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.

Information on special tools - if available - can be found in the following sections.

Wordfence privacy policy

We use Wordfence, a WordPress security plug-in, for our website. The service provider is the American company Defiant, Inc, 1700 Westlake Ave N Ste 200, Seattle, WA 98109, USA.

Wordfence also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Wordfence uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Wordfence undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de

The data processing conditions (Data Protection Regulation), which correspond to the standard contractual clauses, can be found at https://www.wordfence.com/help/general-data-protection-regulation/.

You can find out more about the data that is processed through the use of Wordfence in the privacy policy on https://www.wordfence.com/privacy-policy/.

Audio & Video Introduction

Audio & Video Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details on this below in the corresponding data protection texts.
📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are audio and video elements?

We have integrated audio and video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.

These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or watch the respective content via our website.

If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.

Why do we use audio & video elements on our website?

Of course we want to provide you with the best offer on our website. And we are aware that content is no longer simply conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. We therefore offer video and/or audio content in addition to our texts and images.

What data is stored by audio & video elements?

When you access a page on our website that has an embedded video, for example, your server connects to the server of the service provider. Your data is also transmitted to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system and other general information about your end device. In addition, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or which website you used to access the service. All this information is usually stored using cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.

Duration of data processing

You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the provider's privacy policy. In principle, personal data is only ever processed for as long as is absolutely necessary for the provision of our services or products. This generally also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years.

Right of objection

Since the integrated audio and video functions on our website usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the privacy policies of the respective third-party providers.

Legal basis

If you have consented to your data being processed and stored by integrated audio and video elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.

YouTube privacy policy

YouTube privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details below in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is required for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is YouTube?

We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data will be transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos are a must. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. The embedded videos also make our website easier to find on the Google search engine. Even if we place ads via Google Ads, Google can - thanks to the data collected - only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile with the help of cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, the sharing of content via social media or adding to your favorites on YouTube.

If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.

In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y312466744-1
Intended use: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the end of the meeting

Name: PREF
Value: f1=50000000
Intended use: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiration date: after 8 months

Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Intended use: This cookie attempts to estimate the user's bandwidth on our websites (with integrated YouTube video).
Expiration date: after 8 months

Other cookies that are set when you are logged in to your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7312466744-
Intended use: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiration date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Intended use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorized attacks.
Expiration date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Intended use: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiration date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Intended use: Information about your login data is stored in this cookie.
Expiration date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Intended use: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiration date: after 2 years

Name: SID
Value: oQfNKjAsI312466744-
Intended use: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Intended use: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.

Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as elements from "My activity", photos or documents, products) that are stored in your Google account remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on which browser you use, this works in different ways. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to your data being processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) We store and process your data for the purpose of fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and consult the privacy policy or cookie guidelines of the respective service provider.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white lettering against a red background and the white "Play" symbol to the left. However, the button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website without having to go to the YouTube website. We want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process your data as a result.

If you see a built-in subscription button on our site, YouTube sets at least one cookie - according to Google. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5312466744Y
Intended use: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the end of the meeting

Name: GPS
Value: 1
Intended use: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 31246674495Chz8bagyU
Intended use: This cookie attempts to estimate the user's bandwidth on our websites (with integrated YouTube video).
Expiration date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf on our site, which browser type you use, which screen resolution you prefer or which actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Web design introduction

Webdesign Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Improvement of the user experience
📓 Processed data: Which data is processed depends heavily on the services used. This usually involves the IP address, technical data, language settings, browser version, screen resolution and browser name. You can find more details on this in the respective web design tools used.
📅 Storage duration: depending on the tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is web design?

We use various tools on our website that serve our web design. Web design is not, as is often assumed, just about making our website look pretty, but also about functionality and performance. But of course the right look of a website is also one of the major goals of professional web design. Web design is a branch of media design and deals with the visual as well as the structural and functional design of a website. The aim of web design is to improve your experience on our website. In web design jargon, this is referred to as user experience (UX) and usability. User experience refers to all impressions and experiences that website visitors have on a website. Usability is a sub-item of user experience. This is about the user-friendliness of a website. The main focus here is on ensuring that content, subpages or products are clearly structured and that you can find what you are looking for quickly and easily. In order to offer you the best possible experience on our website, we also use third-party web design tools. In this privacy policy, the category "web design" therefore includes all services that improve the design of our website. These can be, for example, fonts, various plugins or other integrated web design functions.

Why do we use web design tools?

How you absorb information on a website depends very much on the structure, functionality and visual perception of the website. This is why good and professional web design has become increasingly important for us. We are constantly working on improving our website and also see this as an extended service for you as a website visitor. Furthermore, a beautiful and functioning website also has economic advantages for us. After all, you will only visit us and make use of our services if you feel completely at ease.

What data is stored by web design tools?

When you visit our website, web design elements may be integrated into our pages that can also process data. Exactly what data is involved naturally depends heavily on the tools used. Below you can see exactly which tools we use for our website. For more detailed information about data processing, we recommend that you also read the privacy policies of the tools used. In most cases, this will tell you what data is processed, whether cookies are used and how long the data is stored. Fonts such as Google Fonts also automatically transmit information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers.

Duration of data processing

How long data is processed is very individual and depends on the web design elements used. If cookies are used, for example, the storage period can be as short as one minute or as long as a few years. Please find out more about this. We recommend that you read our general text section on cookies as well as the data protection declarations of the tools used. There you can usually find out exactly which cookies are used and what information is stored in them. Google font files, for example, are stored for one year. This is to improve the loading time of a website. In principle, data is only stored for as long as is necessary to provide the service. Data can also be stored for longer if required by law.

Right of objection

You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. You can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. Under web design elements (mostly fonts), however, there is also data that cannot be deleted quite so easily. This is the case when data is automatically collected directly when a page is accessed and transmitted to a third-party provider (such as Google). In this case, please contact the support of the relevant provider. In the case of Google, you can reach support at https://support.google.com/?hl=de.

Legal basis

If you have consented to the use of web design tools, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web design tools. We also have a legitimate interest in improving the web design on our website. After all, only then can we provide you with an attractive and professional website. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use web design tools if you have given your consent. We would like to emphasize this again here in any case.

Information on special web design tools - if available - can be found in the following sections.

Font Awesome Privacy Policy

Font Awesome Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: such as IP address and which icon files are loaded
You can find more details below in this privacy policy.
📅 Storage duration: Files in identifiable form are stored for a few weeks
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Font Awesome?

We use Font Awesome from the American company Fonticons (307 S. Main St., Suite 202, Bentonville, AR 72712, USA) on our website. When you access one of our websites, the Font Awesome web font (in particular icons) is loaded via the Font Awesome Content Delivery Network (CDN). This ensures that the texts, fonts and icons are displayed appropriately on every device. In this privacy policy, we go into more detail about data storage and data processing by this service.

Icons are playing an increasingly important role for websites. Font Awesome is a web font that has been specially developed for web designers and web developers. With Font Awesome, icons can be scaled and colored as desired using the CSS style sheet language. They thus replace old image icons. Font Awesome CDN is the easiest way to load icons or fonts onto your website. All we had to do was add a small line of code to our website.

Why do we use Font Awesome on our website?

Font Awesome allows content on our website to be better presented. This makes it easier for you to find your way around our website and grasp the content more easily. The icons can sometimes even be used to replace entire words and save space. This is particularly practical when we optimize content specifically for smartphones. These icons are inserted as HMTL code instead of images. This allows us to edit the icons with CSS exactly as we want. At the same time, we also improve our loading speed with Font Awesome because they are only HTML elements and not icon images. All these advantages help us to make the website even clearer, fresher and faster for you.

What data is stored by Font Awesome?

The Font Awesome Content Delivery Network (CDN) is used to load icons and symbols. CDNs are networks of servers that are distributed worldwide and make it possible to quickly load files from nearby. Thus, as soon as you call up one of our pages, the corresponding icons are provided by Font Awesome.

In order for the web fonts to be loaded, your browser must establish a connection to the servers of Fonticons, Inc. Your IP address is recognized in the process. Font Awesome also collects data about which icon files are downloaded and when. In addition, technical data such as your browser version, screen resolution or the time the page was called up is also transmitted.

This data is collected and stored for the following reasons:

to optimize content delivery networks
to detect and rectify technical faults
to protect CDNs from misuse and attacks
to be able to charge fees from Font Awesome Pro customers
to find out the popularity of icons
to know which computer and software you are using

If your browser does not allow web fonts, a standard font from your PC will be used automatically. As far as we are currently aware, no cookies are set. We are in contact with Font Awesome's data protection department and will let you know as soon as we find out more.

How long and where is the data stored?

Font Awesome stores data about the use of the Content Delivery Network on servers in the United States of America. However, the CDN servers are located worldwide and store user data wherever you are. The data is usually only stored in identifiable form for a few weeks. Aggregated statistics on the use of CDNs can also be stored for longer. Personal data is not included here.

How can I delete my data or prevent data storage?

To the best of our knowledge, Font Awesome does not store any personal data about the content delivery networks. If you do not want data about the icons used to be stored, you will unfortunately not be able to visit our website. If your browser does not allow web fonts, no data will be transmitted or stored. In this case, your computer's default font will simply be used.

Legal basis

If you have consented to the use of Font Awesome, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur during the collection by Font Awesome.

We also have a legitimate interest in using Font Awesome to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Font Awesome if you have given your consent.

We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. Data processing is essentially carried out by Font Awesome. This may result in data not being processed and stored anonymously. Furthermore, US government authorities may have access to individual data. It is also possible that this data may be linked to data from other Font Awesome services with which you have a user account.

If you would like to learn more about Font Awesome and how they handle data, we recommend that you read their privacy policy at https://fontawesome.com/privacy and the help page at https://fontawesome.com/support.

Google Fonts privacy policy

Google Fonts privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as IP address and CSS and font requests
You can find more details below in this privacy policy.
📅 Storage duration: Font files are stored by Google for one year
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are Google Fonts?

We use Google Fonts on our website. These are the "Google fonts" of Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account data will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at exactly how the data is stored.

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that can be Google to your users free of charge.

Many of these fonts are published under the SIL Open Font License, while others are published under the Apache License. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website without having to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire websites. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google server. In this way, Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the use, storage and collection of end user data to what is necessary for the proper provision of fonts. Incidentally, API stands for "Application Programming Interface" and is used, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely at Google and is therefore protected. Google can use the collected usage figures to determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to analyze and move large amounts of data.

However, it should also be noted that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution and browser name to the Google servers. It is not clear whether this data is also stored or whether it is clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to quickly and easily change the design or font of a website, for example.

The font files are stored by Google for one year. Google's aim is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce the file size, increase language coverage and improve the design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=312466744 contact us. In this case, you can only prevent data storage if you do not visit our website.

Unlike other web fonts, Google allows us unrestricted access to all fonts. This means we have unlimited access to a sea of fonts and can therefore get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=312466744. Although Google addresses data protection issues there, it does not contain any really detailed information about data storage. It is relatively difficult to obtain really precise information from Google about stored data.

Legal basis

If you have consented to the use of Google Fonts, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data, as may occur when Google Fonts is used to collect data.

We also have a legitimate interest in using Google Font to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Font if you have given your consent.

The Google Ads Data Processing Terms, which also correspond to the standard contractual clauses for Google Fonts, can be found at https://business.safety.google/adsprocessorterms/.

You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/ read more.

Google Fonts Local Privacy Policy

We use Google Fonts from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have integrated the Google fonts locally, i.e. on our web server - not on Google's servers. This means that there is no connection to Google servers and therefore no data transfer or storage.

What are Google Fonts?

Google Fonts used to also be called Google Web Fonts. This is an interactive directory with over 800 fonts that can be Google free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any transfer of information to Google servers in this regard, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not send any data to Google Fonts.

Online map services Introduction

Online map services Privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Improvement of the user experience
📓 Processed data: Which data is processed depends heavily on the services used. It is usually IP address, location data, search items and/or technical data. You can find more details on this in the respective tools used.
📅 Storage duration: depending on the tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What are online map services?

We also use online map services for our website as an extended service. Google Maps is probably the service you are most familiar with, but there are also other providers that specialize in creating digital maps. Such services make it possible to display locations, route plans or other geographical information directly via our website. With an integrated map service, you no longer have to leave our website to view the route to a location, for example. In order for the online map to work on our website, map sections are integrated using HTML code. The services can then display street maps, the earth's surface or aerial or satellite images. If you use the integrated map service, data is also transferred to the tool used and stored there. This data may also include personal data.

Why do we use online map services on our website?

Generally speaking, our aim is to offer you a pleasant time on our website. And of course, your time is only pleasant if you can easily find your way around our website and find all the information you need quickly and easily. That's why we thought that an online map system could significantly improve our service on the website. Without leaving our website, you can use the map system to easily view route descriptions, locations or even places of interest. Of course, it is also very practical that you can see at a glance where we are based so that you can find us quickly and safely. As you can see, there are simply many advantages and we clearly regard online map services on our website as part of our customer service.

What data is stored by online map services?

When you open a page on our website that has a built-in online map function, personal data may be transmitted to the respective service and stored there. In most cases, this is your IP address, which can also be used to determine your approximate location. In addition to the IP address, data such as search terms entered and longitude and latitude coordinates are also stored. If you enter an address for route planning, for example, this data is also stored. The data is not stored by us, but on the servers of the integrated tools. You can imagine it like this: You are on our website, but when you interact with a map service, this interaction actually happens on their website. In order for the service to function properly, at least one cookie is usually set in your browser. Google Maps, for example, also uses cookies to record user behaviour in order to optimize its own service and provide personalized advertising. You can find out more about cookies in our "Cookies" section.

How long and where is the data stored?

Each online map service processes different user data. If we have further information, we will inform you about the duration of data processing below in the relevant sections on the individual tools. In principle, personal data is only stored for as long as is necessary for the provision of the service. Google Maps, for example, stores certain data for a specified period of time, while you must delete other data yourself. With Mapbox, for example, the IP address is stored for 30 days and then deleted. As you can see, each tool stores data for different lengths of time. We therefore recommend that you take a close look at the privacy policies of the tools you use.

The providers also use cookies to store data on your user behavior with the map service. You can find more general information on cookies in our "Cookies" section, but you can also find out which cookies may be used in the data protection texts of the individual providers. In most cases, however, this is only an exemplary list and is not complete.

Right of objection

You always have the possibility and also the right to access your personal data and also to object to its use and processing. You can also withdraw the consent you have given us at any time. As a rule, the easiest way to do this is via the cookie consent tool. However, there are also other opt-out tools that you can use. You can also manage, delete or deactivate any cookies set by the providers you use yourself with just a few mouse clicks. However, some functions of the service may then no longer work as usual. How you manage cookies in your browser also depends on the browser you are using. In the "Cookies" section, you will also find links to the instructions for the most important browsers.

Legal basis

If you have consented to the use of an online map service, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by an online map service.

We also have a legitimate interest in using an online map service to optimize our service on our website. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only ever use an online map service if you have given your consent. We would like to make this clear at this point.

Information on special online map services - if available - can be found in the following sections.

Google Maps privacy policy

Google Maps privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as search terms entered, your IP address and also the latitude and longitude coordinates.
You can find more details below in this privacy policy.
📅 Storage duration: depending on the stored data
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Maps?

We use Google Maps from Google Inc. on our website. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services in Europe. Google Maps enables us to show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. We would now like to explain in more detail what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

Google Maps is an internet map service from Google. With Google Maps, you can search online for exact locations of cities, places of interest, accommodation or businesses using a PC, tablet or app. If companies are represented on Google My Business, further information about the company is displayed in addition to the location. To display directions, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information on various locations. You can see at a glance where we are based. The directions always show you the best or quickest way to reach us. You can call up the directions for routes by car, public transport, on foot or by bike. For us, providing Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to be able to offer its full service, the company must collect and store data from you. This includes the search terms entered, your IP address and also the latitude and longitude coordinates. If you use the route planner function, the start address you enter is also saved. However, this data storage takes place on the Google Maps websites. We can only inform you about this, but cannot influence it. As we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID
Value: 188=h26c1Ktha7fCQTx8rXgLyATyITJ312466744-5
Intended use: NID is used by Google to customize advertisements to your Google searches. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get customized ads. The cookie contains a unique ID that Google uses to collect your personal settings for advertising purposes.
Expiration date: after 6 months

Note: We cannot guarantee the completeness of the stored data. Changes can never be ruled out, especially when cookies are used. In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google servers are located in data centers all over the world. However, most of the servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/locations/?hl=de

Google distributes the data on different data carriers. This means that the data can be accessed more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. If, for example, there are problems with the Google hardware or a natural disaster paralyzes the servers, the data is almost certainly still protected.

Google stores some data for a fixed period of time. For other data, Google only offers the option of deleting it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months respectively.

How can I delete my data or prevent data storage?

With the automatic deletion function for location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months - depending on your decision - and then deleted. You can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location from being recorded, you must pause the "Web and app activity" section in your Google account. Click on "Data and personalization" and then on the "Activity settings" option. Here you can switch the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works slightly differently. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to the use of Google Maps, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur during the collection by Google Maps.

We also have a legitimate interest in using Google Maps to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Maps if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/.

If you would like to find out more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Content search providers Introduction

Content search provider privacy policy summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Improvement of the user experience
📓 Processed data: Which data is processed depends heavily on the services used. It is usually IP address, search interests and/or technical data. You can find more details on this in the respective tools used.
📅 Storage duration: depending on the tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is a content search provider?

We have already published a lot of content on our website. And of course we don't want it to be forgotten just because it can't be found. That's why we use a content search provider on our website. You are probably familiar with major search engines such as Google. A content search provider is basically also a search engine, but unlike Google, it does not search the entire web for content, but only the website you are on. You can use a text field to enter terms that match the content you are looking for and the search program will find the desired articles for you. If you use the integrated search function, your personal data may also be processed.

Why do we use a content search provider?

If you take a look around our website, you will quickly realize how much useful content we have already published over the years. There are some real treasures and we want you to find them quickly without having to click around. With a content search function directly on our website, you can quickly and easily find the content you are looking for using keywords that match the topic you are searching for. This feature is really practical and we also see it as our task to make your life on our website as pleasant and helpful as possible. That is why we have decided to integrate a content search program into our website.

What data is processed?

If you use the search function on our website, the integrated content search provider (such as Algolia Places or Giphy) may automatically receive and store data from you. This involves technical data about your browser as well as data such as your IP address, device ID and the search terms entered. Please note that IP addresses are personal data. The providers' privacy policies state that this information is collected and stored in order to increase security and improve their own services. The automatically collected usage data, which does not contain any personal data and is processed in anonymized form, can also be used for analysis purposes. Some providers also pass this anonymized data on to third parties. To find out more about this, we recommend that you read the specific data protection declarations of the individual providers carefully. In order for the services to function properly, cookies are usually also set in your browser. You can find out more about cookies in our general "Cookies" section. You can find out whether and which cookies the individual search tools use - if available - below or in the corresponding data protection declarations of the integrated tools.

How long and where is the data stored?

As a general rule, every content search provider processes different data. It is therefore not possible to go into the specific data processing of the individual tools in this general section. However, the services usually only store personal data for as long as this is necessary for the smooth functioning of the tools. Some services (such as Giphy) also store personal data for longer if this is necessary due to legal obligations. In depersonalized form, data is also stored for longer by most providers. Content search providers may also use cookies to store various data. You can find out more about this in our general section on cookies. If you want to know more about the specific cookies used by a search provider, we recommend that you read the privacy policies of the providers we use. You will usually find an exemplary list of the cookies used there.

Right of objection

Always be aware: if you do not want your personal data to be processed, it may not be processed. You always have the right to access your personal data and to object to its use. You can also withdraw your consent at any time using the cookie consent tool or other opt-out options. You can also easily manage, delete or deactivate the cookies used yourself via your browser. If you delete cookies, some of the tool's functions may no longer work. So please do not be surprised. How you manage cookies in your browser also depends on the browser you are using. In the "Cookies" section you will also find links to the instructions for the most important browsers.

Legal basis

If you have consented to the use of a content search provider, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by a content search provider.

We also have a legitimate interest in using a content search provider to optimize our service on our website. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). However, we only ever use a content search provider if you have given your consent. We would like to make this clear at this point.

Information on special content search providers - if available - can be found in the following sections.

Custom Google Search Privacy Policy

Custom Google Search Privacy Policy Summary

👥 Data subjects: Visitors to the website
🤝 Purpose: Optimization of our service performance
📓 Processed data: Data such as IP address and search terms entered are stored by Google
You can find more details below in this privacy policy.
📅 Storage duration: the storage duration varies depending on the stored data
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)

What is Google Custom Search?

We have integrated the Google plug-in for user-defined searches on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. Through the user-defined Google search, data may be transferred from you to Google. In this privacy policy, we inform you why we use this plug-in, what data is processed and how you can manage or prevent this data transfer.

The custom Google search plug-in is a Google search bar directly on our website. The search takes place as on www.google.com but the search results focus on our content and products or on a limited search group.

Why do we use Google Custom Search on our website?

A website with a lot of interesting content often becomes so large that you may lose track of it. Over time, we have also accumulated a lot of valuable material and as part of our service, we want you to find our content as quickly and easily as possible. Custom Google search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes searching easier for you.

What data is saved by the custom Google search?

With the user-defined Google search, your data is only transmitted to Google if you actively use the Google search integrated on our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. by clicking on "Enter") will your IP address be sent to Google, stored and processed there in addition to the search term. Based on the cookies set (e.g. 1P_JAR), it can be assumed that Google also receives data on website usage. If you search for content during your visit to our website using the integrated Google search function and are logged in with your Google account at the same time, Google can also assign the data collected to your Google account. As the website operator, we have no influence on what Google does with the data collected or how Google processes the data.

The following cookies are set in your browser if you use the custom Google search and are not logged in with a Google account:

Name: 1P_JAR
Value: 2020-01-27-13312466744-5
Intended use: This cookie collects statistics on website usage and measures conversions. A conversion occurs, for example, when a user becomes a buyer. The cookie is also used to display relevant advertisements to users.
Expiration date: after one month

Name: CONSENT
Value: WP.282f52312466744-9
Intended use: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorized attacks.
Expiration date: after 18 years

Name: NID
Value: 196=pwIo3B5fHr-8
Intended use: NID is used by Google to customize advertisements to your Google searches. With the help of the cookie, Google "remembers" the search queries you have entered or your previous interaction with ads. So you always get customized ads.
Expiration date: after 6 months

Note: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time.

How long and where is the data stored?

Google servers are located all over the world. As Google is an American company, most of the data is stored on American servers. Under https://www.google.com/about/datacenters/locations/?hl=de you can see exactly where the Google servers are located.
Your data is distributed on various physical data carriers. This means that the data can be accessed more quickly and is better protected against possible manipulation. Google also has appropriate emergency programs for your data. For example, if there are internal technical problems at Google and servers stop working as a result, the risk of service interruption and data loss remains low.
Depending on the data in question, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores for longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. There is some data that you can delete at any time. If you have a Google account, you can delete data about your web activity there or specify that it should be deleted after a certain period of time.
In your browser, you also have the option of deactivating or deleting cookies or managing them according to your wishes and preferences. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.

Legal basis

If you have consented to the use of Google Custom Search, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent) represents the legal basis for the processing of personal data as it may occur when collected by Google Custom Search.

We also have a legitimate interest in using the user-defined Google search to optimize our online service. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the user-defined Google search if you have given your consent.

The Google Ads Data Processing Terms, which refer to the standard contractual clauses, can be found at https://business.safety.google/intl/de/adsprocessorterms/

We hope we have been able to provide you with the most important information about data processing by Google. If you would like to find out more, we recommend Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.

All texts are protected by copyright.

Source: Created with the Data protection generator from AdSimple

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erfasst werden kann. Die Kopierwahrscheinlichkeit eines Textes bildet die Grundlage einer rechtmäßigen Ausschüttung von Vergütungen nach dem Urheberrechtsgesetz (UrhG) seitens der VG WORT an die Urheber und
Verlage dieser Texte.
Dazu wird im Rahmen der METIS-Zugriffszählung eine „Zählmarke“ in den Quellcode des jeweiligen Online-Textes eingebunden. Diese Zählmarke ist eine eindeutig diesem jeweiligen Text zugeordnete ID und führt dazu, dass
beim Besuch eines so gekennzeichneten Textes ein Zugriff auf diesen Text gezählt werden kann. Darüber hinaus
wird im Rahmen der METIS-Zugriffszählung eine Client-ID gebildet und ein sog. „METIS Session Cookie“ beim
Nutzer des markierten Textes gesetzt. Mittels dieser Client-ID und des Session Cookie kann erkannt werden, ob
innerhalb einer Browser-Session der Text von diesem Nutzer bereits aufgerufen wurde oder nicht. Damit sollen
unrechtmäßige Mehrfachzählungen dieses Textes im Rahmen der Bestimmung seiner Kopierwahrscheinlichkeit
vermieden werden. Weder durch das ausgespielte Session-Cookie noch sonst zu irgendeinem Zeitpunkt im Rahmen der METIS-Zugriffszählung werden personenbezogene Daten verarbeitet.
Die METIS-Zugriffszählung wird für die VG WORT von der Kantar GmbH, Landsberger Straße 284, München
80687 durchgeführt.